The Biggest Beauty Trends This Year big beauty trend of 2022 isn’t a look at all, it’s a lifestyle. As a result, brands will focus on delivering an experience that is sustainable and natural. Gen Z will be drawn to clean makeup and skincare with minimal ingredients, and a natural looking complexion will take center stage. Gender neutral packaging and gender inclusive images of models will also be key.
Another beauty trend gaining momentum is self-care. From DIY hair dye to at-home teeth whitening, consumers are recognizing the value in doing beauty and wellness treatments themselves rather than relying on expensive salon or spa services.
Radiant Revelations: Unveiling the Hottest Beauty Trends of 2022
Bleached eyebrows, once an eccentric fad, are now the new ‘it’ look. Embraced by celebs including Billie Eilish, Barbie Ferriera, Keke Palmer, and Doja Cat, this face-framing trend is sure to be big in the future.
The ’90s-inspired makeup look is back too. This bold look is characterized by diffused wing liner and brushed up brows. This is a great look to pair with a light foundation for a glowy finish. As a nod to sustainability, brands will focus on waterless formulations for their cosmetics. This will make them more environmentally friendly, and it’s a trend that will likely carry into 2023 as well.