A PBN or a presold blog link network is an online marketing strategy that has been designed for marketers who intend to sell their products and services via blogs. PBNs are created through linking to a specific website and include several links on every blog. A PBN consists of blogs that are targeted towards a specific audience and who share a common topic. Bloggers can register with a PBN by paying a fee. After registration, they will be provided with a unique URL and a log in page.
A PBN allows marketeers to effectively and conveniently promote their products and services without wasting time and money on search engine optimization activities. PBNs have many advantages over other internet marketing strategies. First and foremost, PBNs provide marketers with numerous backlinks and much more visibility to their websites than with traditional links. Another advantage is that a PBN offers marketers with more opportunities for guest posts.
Guest posts are where a blogger or contributor provides an article or related information on a particular topic in return for some PBN links. A blogger may post on any niche based niche website that has an audience that is similar to the market niche that he is targeting. For example, if a market is shoes, then it may be beneficial for a marketer to write an article on seasonal shoes for his or her shoes niche website and then link that page back to his or her main website through a PBN. PBNs can help marketers gain high search engine positioning and high rankings on major search engines such as Google and Yahoo, especially if the website has a high traffic volume.