A strong online presence is essential for dentist marketing, especially when it comes to local SEO and Yelp advertising. These tactics can help your practice show up at the top of local search results and establish you as an industry expert.Source :bestresultsdentalmarketing.com

Online dental marketing also includes e-mail and text messaging. These tools are useful because they allow you to reach your patients quickly and easily, and they offer the added benefit of facilitating patient communication when an in-person appointment isn’t feasible. Additionally, telemedicine and other digital appointments can reduce your staff’s workload while providing the same level of care to patients.

Essential Dental Marketing Trends to Watch in 2024

One of the best ways to promote your practice is through patient referrals. A strong referral network can provide a steady stream of new patients, and you can foster these relationships by communicating with local doctors who can refer patients to you. You can sell them on the idea by distributing your practice brochure to these doctors with an appeal that highlights your specialties and services.

Online review sites can also be valuable dental marketing tools, but make sure to use them responsibly. Encourage your existing patients to leave reviews of your business on Google and other platforms, but be sure not to incentivize them or ask them directly to do so (Yelp prohibits this). A tool like Weave lets you send review requests via text message after appointments and manage reviews on sites like Google, Facebook, and more.