A great shop front grabs attention, entices the customer inside and helps build brand recognition. Whether your shop sells jewellery, shoes or pies, it’s a physical representation of the business and can say a lot about its products. It’s important to think about the overall look of a shop front and how it fits in with the high street. Find out:https://www.shopfrontdesign.co.uk/
Color
The main sign above the shop is key, and it should be clearly visible and recognizable from a distance. It’s also worth considering other marketing tools such as a-boards or window displays to complement the main sign and add further information about your product offering. Ensure that these are designed to create value or delight for the customer, rather than a sales pitch.
Using a decal of the company logo to advertise key information (such as opening hours, phone numbers and social media handles) is a smart and cost-effective way to add interest to the shopfront. These can be customized to match the branding of the store inside, creating a consistent experience for customers.
Shopfront Features
Awnings and planting schemes can give a traditional feel to modern shops, while retail displays and bespoke ironmongery such as Sheffield mesters will help to add character. Decorative windows, doors and lighting can also be used to make a shop stand out in the high street.
It’s important to keep in mind that the shopfront needs to be able to function properly, and that means not being cluttered. If your shopfront is stuffed with merchandise, it will be difficult for customers to find what they want, and may cause them to go elsewhere.