Search Engine Marketing  is one of the most powerful tools to help you drive traffic to your website and grow your business. There are approximately 63,000 Google searches performed every second, and if you want to get more people coming to your website you need to rank higher in search results.

A search engine’s job is to provide useful search results for any query a user types into the search bar. To do this, a search engine surveys and “understands” the vast network of web pages that make up the internet using a complex algorithm. Then they display a list of relevant results in their SERP (search engine result page).

Mobile SEO: Ensuring Your Website is Mobile-Friendly for Better Rankings

For example, when someone enters the search term “Mailchimp guides and tutorials,” Google understands what they mean and will show a useful guide or tutorial as their top organic search result. This is because the search intent is clear and aligns with the page content.

Search engines keep their algorithms secret, but over time SEOs have identified certain attributes that search engines value when ranking pages. These are referred to as ranking factors, and they’re the focus of an effective SEO strategy.

There are many different things that can improve your ranking factors, such as adding keywords to your meta-tags or using the E-A-T framework when creating content. However, some of the most important on-page optimization actions include optimizing your URLs for keywords, placing your keyword in your post title and ensuring it appears at the beginning (Google is known to place more weight on words that appear at the start of a headline), and optimizing image file names, captions, and alt text.